Special Thursdays
A monthly early-evening jazz series at IVY Lounge, produced by Bala Events in partnership with title sponsor Bedele Special.
- Venue
- IVY Lounge, Addis Ababa
- Title Sponsor
- Bedele Special
- Format
- Monthly jazz series
Overview
A recurring premium cultural experience combining live jazz, refined hospitality, and brand engagement.
The first three editions featured Betty G, Tsedenia Gebremarkos, and Dibekulu.
Bala Events managed the production and execution of the series from early strategy through final teardown.
The Objective
Build a cultural ritual worth returning to.
Create a recognizable recurring cultural experience that delivers both a premium live music event and a meaningful branded touchpoint for Bedele Special.
6 service pillars, delivered by Bala Events for Special Thursdays.
The Impact
A recurring fixture in Addis Ababa's music scene.
Special Thursdays grew into a recurring cultural fixture, built around celebrated Ethiopian artists.
Each edition held to the same production standard, making the series repeatable without losing its premium character.
